Sam by d-labs
An AI detergent chemist built for detergent R&D
Sam by d-labs is an AI detergent chemist and R&D advisor developed specifically for the detergent and cleaning products industry.
Built around the way formulation chemists work, Sam supports formulation development, troubleshooting, test planning, technical analysis and day-to-day R&D decision-making — helping detergent teams access specialist technical support when they need it.
What is Sam
Specialist detergent knowledge, available when your R&D team needs it
Sam by d-labs is an AI detergent chemist and R&D advisor developed specifically for people working with detergent and cleaning product formulations.
Rather than operating as a general-purpose AI assistant, Sam is designed around detergent chemistry, formulation development, performance testing and the practical technical questions that arise during day-to-day R&D.
Sam can support chemists and product teams as they explore formulation ideas, investigate technical problems, plan testing, interpret results and work through development decisions — providing an additional technical resource alongside the expertise already within the organisation.
Detergent-specific
Built specifically around detergent and cleaning product formulation rather than general-purpose chemistry.
R&D focused
Designed to support formulation development, troubleshooting, testing and technical decision-making.
Available when needed
Provides an additional technical resource that teams can access as development questions arise.
Sam is designed to support detergent chemists — not replace the expertise and judgement they bring to product development.
Sam’s Capabilities
Practical support across everyday detergent R&D
Sam is designed to support the kinds of technical questions and decisions that arise throughout detergent product development — from an early formulation concept through troubleshooting, testing and interpretation of results.
Formulation development
Explore formulation approaches, ingredient functions and possible development pathways against defined performance, cost and product requirements.
Formulation troubleshooting
Work through problems such as instability, viscosity changes, poor cleaning performance, ingredient incompatibility or unexpected formulation behaviour.
Formulation review
Review existing formulations to assess ingredient selection, balance, compatibility and likely performance, and identify opportunities for optimisation before laboratory testing.
Test planning & protocols
Help determine what should be tested, which variables should be controlled and how a useful performance or development study could be structured.
Data interpretation
Work through performance results and experimental data to identify trends, compare outcomes and help determine what the results mean for the next development decision.
Technical knowledge & learning
Explain detergent chemistry, ingredients, mechanisms and formulation concepts, providing an additional technical resource for both experienced teams and people developing their detergent knowledge.
Ask a technical question, explore an idea, challenge a formulation or work through a result — Sam is designed to participate in the R&D process.
Built for Detergent R&D
More than a general AI assistant with chemistry knowledge
Sam has been developed specifically around the technical problems, terminology and decision-making processes encountered in detergent and cleaning product R&D.
His role is not simply to retrieve chemistry information. Sam is designed to reason through formulation questions in the context of product performance, ingredient interactions, testing, stability, cost and commercial requirements.
This detergent-specific focus allows conversations to move beyond generic answers and into the practical trade-offs that formulation chemists deal with every day.
Formulation context
Sam considers ingredients as part of a complete formulation, including their functions, interactions and effect on overall product behaviour.
Performance-led thinking
Formulation decisions can be considered alongside testing, benchmarks and the performance objectives the finished product needs to achieve.
Practical R&D reasoning
Sam is designed to help work through technical trade-offs rather than simply provide ingredient descriptions or generic formulation suggestions.
Detergent formulation is rarely about one ingredient — it is about understanding the system as a whole.
Sam + d-labs Expertise
AI capability grounded in specialist detergent experience
Sam has been developed by d-labs from the perspective of a specialist detergent R&D consultancy rather than as a general software product.
The objective is to combine the accessibility and speed of AI with the formulation, testing and problem-solving disciplines used in real detergent development work.
As Sam continues to develop, that connection with d-labs provides an important foundation: practical detergent knowledge, performance-led thinking and an understanding of the commercial decisions that sit behind formulation development.
Built by detergent specialists
Sam has been developed specifically for the detergent industry by a team working directly in formulation development and performance testing.
Informed by real R&D workflows
Sam is structured around the way detergent projects actually progress — from defining the brief through formulation, testing, optimisation and troubleshooting.
Designed to keep improving
Sam can continue to evolve as d-labs expands its technical knowledge, methods and understanding of detergent development challenges.
Sam extends d-labs’ detergent expertise beyond the laboratory — making specialist R&D support more accessible to detergent teams around the world.
Meet Sam
Bring specialist detergent R&D support into your team
Sam by d-labs combines detergent-specific knowledge, practical R&D reasoning and AI to help formulation teams develop products, troubleshoot problems, plan testing and make better-informed technical decisions.